When one thinks of a hoverboard, you might automatically think of the Back To The Future Trilogy when young Marty McFly rides the hoverboard through town. For us 80’s kids, we really didn’t think that it would come to pass as it seemed a little too out of this world. As it turns out, fiction has become reality. Lexus has announced that they have created an actual hoverboard. They unveiled the hoverboard back in June of this year.
Competition, Even Within a Company is a Good Thing
The new Mazda MX-5 Miata has already been revealed as the next generation of the already loved roadster which includes a possibility of a turbocharged model that may be unveiled later in the generation. The new Miata is expected to be around for at least ten years, giving it a great time in service. Announcements were originally made that the engine would not be upgraded and the driving feeling of a Miata was the place attention would continue to be. At 155 horsepower that does seem to be a slight problem until you drive one, but Mazda may be ready to change its tune.
The 2015 Ford F-150 Lariat SuperCab is Still One Tough Truck
The slogan has been for many years that the Ford trucks are “built Ford tough” and with a steel construction and the fact the Fords were taking on the road and the worksites and performing perfectly there was never any doubt about the toughness of these trucks. The new models of the Ford trucks have changed from the steel construction to aluminum which begged the question of whether or not these new trucks would be just as Ford tough as the older ones that were built out of the most trusted tough metal ever used.
Read moreThe 2015 Ford F-150 Lariat SuperCab is Still One Tough Truck
Drivers Who Buy a Vehicle for Latest In-Vehicle Technology Consume a Variety of Media at High Rates
WESTLAKE VILLAGE, Calif., July 30, 2015 /PRNewswire/ — Consumers who shop for and purchase a vehicle based on its in-vehicle technology consume media—Internet, television and magazines—at high rates, according to the J.D. Power 2015 U.S. Automotive Media and Marketing ReportSM—Summer edition.
Camaro Upgrades for 2016
The Camaro keeps showing us a few different new features each month for us to keep interest and know it is coming soon. As one of the most anticipated and lauded offerings for the next model year Chevrolet doesn’t have to worry about the Camaro gaining the attention it deserves. With the new power folding roof the convertible version has joined the ranks of higher end sports cars with the technology to impress and amazing anyone looking at or riding in this awesome sports car with you as you push the V8 monster to new strength toward the next great destination you have in mind.
2016 Lincoln MKZ: The Softer Side of Luxury
Because so many luxury models are working to appeal to the more exciting drive and offer dynamic handling, outstanding power and a large menu full of impressive features, it’s hard to find a luxury car that is still built for the Sunday drive. Lincoln saw the need to keep a segment of cars that can be for this particular use. The MKZ is built on the same platform as the Ford Fusion. This takes the platform and makes two cars that are both great for the purposes they are built for. When it comes to the MKZ, its more laid back and softer on the ride in order to be a smooth player in the luxury sedan segment.
Why the Automotive Industry Needs to Embrace Business Intelligence… Carefully
From a consumer perspective, we don’t always look favorably on the concept of big data even if it’s something that we don’t fully comprehend. The idea that companies are using information gathered about us to determine how best to market and sell to us is borderline offensive, especially in a world where new revelations continue to come to light about the end of privacy as we have known it.
Read moreWhy the Automotive Industry Needs to Embrace Business Intelligence… Carefully
2016 Ford Mustang: Year Two; Better than Ever
The “Sophomore Slump” which is used in sports to describe a reduction in production that takes place during an athlete’s second year in their sport certainly does not apply to the Mustang. Coming in with more vigor and pep than ever this second year run of this generation of the Mustang brings us a pony car that is fully ready to take on all competitors across the field. If you want a sports car that is great on gas but still gives you some oomph, the Mustang is the right choice with the turbocharged four-cylinder engine. Of course there is still the ever power hungry Shelby GT350 and GT350R that are great race inspired sports cars, ready to knock of the competition one by one.
Is Diesel Heading Out the Door?
Diesel was never the preferred fuel for us here in America; it has always been in Europe for some odd reason. The oil crisis of the 1970s which saw gas prices skyrocket caused us to panic a bit and turn to diesel in order to fulfill our fuel needs, but once the gas prices were back in line we quickly came back around, why, because we love our gasoline. The sound and smell of a diesel engine was always a turn off and even though the sound has gotten better over the years, the smell is still apparent when you are near a diesel vehicle.
Why Vehicle Landing Pages Work for Car Dealers
Over the years, there have been so many debates about whether or not car dealers should use landing pages or send visitors directly into inventory listings through their various advertising venues. It’s the type of debate that could go on indefinitely since very few companies have the amount of data required to offer a definitive answer and they’re not talking about it. Well, most of them are not.