06.22.16 - Used Car for Sale

Writing the Ad that Will Actually Help Sell Your Used Car

Creating an ad that will get your used car sold is not as hard as you might think, but there are some things you should know before you begin this process. It’s important that you have a strong knowledge of how online advertising can work to make sure you will have several shoppers looking at your car; that’s how you will get the best price for the car you want to sell. No matter why you want to sell your car, these simple tips will get your car noticed by more buyers which will allow you to present it with a competitive price and receive what you feel is a fair offer for your car.

The Ad Basics: The first part of an ad that will help get your car sold is having the information needed. This includes the model, make, year, trim, mileage, fuel efficiency, engine, and transmission. Once you establish this basic setting for your vehicle you need to have photos of your vehicle and include information regarding the maintenance and accident history of the car. Having all this information as the basics of your vehicle ad will help attract the customers that really do want to buy your car.

Ad Details and Personal Notes: Once you have the basic information you should include information regarding your experience with the car along with when you bought it and what you use it for. It’s important to have information in your ad regarding whether or not your pets have ever ridden in the car or if you smoke and do so in the car. If you don’t include this information you will waste not only your own time but the time of a potential buyer who comes to look at your car and could leave you a negative review after they check out your car. Avoid using cliché statements and make sure you check your add for spelling or grammatical errors.

Search Details: It’s important for your ad to be found on whatever site you use to help you sell your car. This means using terms that you would search for such as truck, sedan, SUV, sports car and others. While you don’t want to overuse these terms you do want to include a natural and healthy use of them to help begin the search. Along with these more generic terms make sure you include more specific search details throughout the ad including the name of the vehicle.

Creativity Counts: It’s a good idea to be creative regarding the content of your ad. A video tour of your used car showing off some of the great features and even showing you driving your car is always a good idea. This is a great way to connect with your potential customers and it gives your buyers a chance to get a better feeling of the car and what you have to offer. We love videos and for people to show us what we want to see and entertain us and this is one of the best ways to make sure your customers will be entertained. There are other ways to be creative if you happen to feel you won’t make a good video at all, so find your creativity and let it show in your ad.

This post may contain affiliate links. Meaning a commission is given should you decide to make a purchase through these links, at no cost to you. All products shown are researched and tested to give an accurate review for you.

Leave a Comment